ELC ANNUAL MARKETING INVESTIGATIONS AND STRATEGY DEVELOPMENT AND IMPLEMENTATION

Annual ELC Information and Exams Service’s development Marketing Strategy is based on:

- Annual Sochi Educational Market Research (Educational Establishments, Local English Schools and Teaching Centres, regional educational demand and supply.

- Data collecting

- ELC Exist service’s evaluation and analysis

- ELC Marketing Strategy Development for the further productive activities and services development

- New innovations, implementations, suggestions

- New Marketing tactics and proposals

- Final annual evaluation of the activities, which were implemented.

INTRODUCTION

CHAPTER 1

Marketing as a system of Sochi Education and Information Market Research

1.1 Marketing complex, strategy selection and development

1.2 Orientation of the strategically marketing

1.3 Strategic marketing of informational services in domestic market

1.4 Special features of external environmental marketing in region.

CHAPTER 2

Marketing research of the English Language Centre in Sochi

2.1 Sochi Market evaluation

2.2 Background of the English Language Centre

2.3 Analysis of the activities of the organization under research

2.4 Demand and supply: quality and effectivness

2.5 Compatibility

CHAPTER 3

ELC Marketing strategy and tactics and its effectiveness

3.1 Promotion and advertising Internet advertising (Web-design) Mass media Seminars, Quizzing games, competitions, tests, exams ,Festivals held in Sochi (events, which has already happened) -Annual Local Festival of English Language Cambridge Exams Promotion

3.2 Collection of services for local members, non-members, guests, visitors.

3.3 Personal time-management and business plan design.

3.4 Commercial suggestions for the exam’s department development

3.5 Annual statistical evaluation – as a main base for the planning. (new ways of electronic statistic form)

3.6 Customer Care (Resource Centre Survey analysis)

3.7 Personal Professional Development

3.8 Long-term establishments with local influences, media, Open University, Multicultural College, supported by the BC.

3.9 Project Proposal for the New Cyber Centre Development (To illustrate the necessity of the project development “New Cyber Centre in Sochi”

4.0  Productivity of the marketing activities in ELC in modern conditions

Conclusions and Suggestions

Inferences

List of Used Literature

ApplicationS